When viewers see these Instagram stories, they better swipe up fast. Because unlike regular Instagram Story ads that last 24 hours, these ones only last until the tickets are given away.
From entry into the Museum of Ice Cream to sporting events and more, when viewers see these stories, they can live them.
American Express featured Access Events, like NBA games, in Facebook canvas units and highlighted aspects of them that gave users the ability to unlock exclusive experiences.
Using the boxes in the Facebook Carousel, American Express created short narratives that showcase how Amex always has their back.